How Much to Charge for PPV on OnlyFans - Strategic Guide into OnlyFans PPV Content Pricing

Alan Walker

Feb 24, 2025 — 6 min read

When it comes to selling content on OnlyFans, pricing is as important as content quality and fan engagement. With a maximum limit of $200 per item and a minimum of $3, deciding how much to charge for PPV on OnlyFans can really feel like a guessing game. What’s more, there is no one-fit-all approach to pricing strategy. Like in any other business, you have to be flexible and adaptable to your fanbase preferences.

To support your future success on the platform, in this guide, we’ll break down the key factors to consider when setting PPV prices, share recommended price ranges for different content types, and explore proven tactics to boost your earnings.

Factors to Consider When Creating a PPV Pricing Strategy on OnlyFans

In our recent articles, we explained how to sell content on OnlyFans step-by-step. Now, let’s get deeper into the details and find out what factors you should consider when setting the price for your work.

Content quality and uniqueness. While content quality is the most important factor to justify the price, uniqueness and true exclusivity can cost even higher. That’s why top OnlyFans earners smartly balance professional content production and authenticity, setting even higher prices for the really intimate captures.
Your fans’ spending potential. Now, let’s face it - you can't get more than your fans are ready to spend and physically have in their pockets. That’s why segmenting your fanbase into casual spenders and “whales” makes sense for personalizing your PPV prices accordingly, selling at higher prices to those more willing to invest in your content.
Content type and length. Different types of content require more creators’ time and effort to be invested, and that’s why your pieces can be priced differently - from $3 for a quick semi-nude photo to $200 for a full-length video custom-matched with fan’s request.
Competitors’ pricing. Like in any other market, having the competitors’ pricing in mind is important to keep your business running effectively. So, check how much other creators in your niche charge for their work and use these figures as a kind of benchmark, adjusting the final price depending on the content type, fan segment and your invested effort.

PPV Pricing Recommended Breakdown by Content Types

So, after we discovered what factors affect how much to charge for PPV on OnlyFans, let’s review the top-selling types of the OnlyFans content with recommended pricing per each.

Photo Content

Photos are one of the most accessible content types on OnlyFans, making them a great way to attract both casual buyers and loyal fans. Since photos are quick to produce and easy to deliver, they can serve as a source of day-after-day income.

Non-nude or teasing photos: $3 to $5
Explicit or nude photos: $5 to $15
Large photosets (10+ images): $10 to $25

Video Content

Videos are among the most popular and profitable content types on OnlyFans. They offer a more immersive experience, making them perfect for building long-term fan relationships. That’s why they are priced higher than photos, with the price depending on the video length.

30-second to 1-minute clips: $5 to $15
5-10 minute videos: $10 to $25
10-20 minute videos: $15 to $50
20+ minute videos: $25 to $75+

Custom Photo Content

Custom-made photo content is about personalization and exclusivity - some of the most sought-after feelings fans usually pursue. Feel free to charge such content pieces a little higher than usual.

Non-nude or teasing custom photos: $5 to $10
Explicit or nude custom photos: $10 to $30
Large custom photosets (10+ images): $20 to $50

Custom Video Content

Custom videos are one of the highest-earning content types on OnlyFans. Since they’re tailored to a fan’s specific preferences, you can charge a premium price, especially for longer videos or specialized requests.

Short custom clips (30 seconds to 1 minute): $10 to $30
Medium-length custom videos (5-10 minutes): $30 to $75
Longer custom videos (10-20 minutes): $50 to $150
Custom videos over 20 minutes: $100 to $200+

Live Interaction Content

Live interactions offer fans a unique opportunity to connect with you in real time, creating a sense of intimacy and exclusivity. Since these experiences are one-to-one and time-sensitive, you have the full right to command higher prices.

Custom live chat sessions (10-15 minutes): $15 to $50
Custom live streams (30 minutes to 1 hour): $50 to $150

Audio Content

While photos and videos are two most popular types of OnlyFans content, custom audio recordings and personalized voice messages feel like great add-ons for fans appreciating sensory experiences - and additional revenue option for creators. Here is how you can price it.

Personalized voice messages (1-2 minutes): $5 to $15
Longer custom audio recordings (5-10 minutes): $15 to $40

Specialized or Niche Content

Creating a specialized or niche content that caters to the preferences of a narrow fanbase is one of the strongest OnlyFans trends for 2025. Since this type of content is less common, charging more for satisfying specific interests is pretty fair.

Custom fetish photos (single image): $10 to $30
Custom fetish videos (5-10 minutes): $50 to $150
Cosplay or themed content (photos or videos): Add $10 to $50 on top of standard rates

3 Proven Tactics for PPV Price Optimization

While setting the right price is essential, optimizing your pricing strategy can help you maximize sales and ensure your business growth for the long run. Below are some proven and tested opportunities to optimize PPV prices while still keeping your profit margin high.

Tiered Pricing

Those getting started with OnlyFans usually believe that personalization on the platform is about personalizing your content and engagement strategies for each of the fans. While this approach really makes sense and helps you build long-lasting relationships with the audience, personalising your prices is also a reasonable move. Knowing how much each of your fans is willing to spend and can really afford, you will be able to create tiered pricing strategies, selling your content at the price points comfortable to both of you.

Bundle Deals

If you have ever shopped on Amazon, you probably know what a bundle looks like. This is a set of goods (in the case of OnlyFans creators, content pieces) that are combined together, complementing each other. Since bundles create a win-win for both parties of the deal, they can be priced little lower than each piece separately. For example, a 5-photo set priced individually at $5 each can be bundled for $20, saving the fan $5 while increasing your overall sales.

Limited-Time Offers

Fortunately for content creators, limited time offers are as effective on OnlyFans as on any other platform. Creating a sense of urgency and triggering FOMO (Fear-of-Missing-Out), this approach works well for encouraging quick purchases.

For instance, you might provide a 24-hour discount on a new video or a limited-time bundle of premium content. What’s more, in addition to the opportunity to improve your sales, this is a good tactic to keep your audience excited and eager to see what exclusive deals you'll present next.

How OnlyMonster Simplifies PPV Pricing, Sales and Content Management

Setting the reasonable price for your PPV content on OnlyFans is one of the keys to ensuring long-term success on the platform. However, both solo creators and agencies looking to capitalize on the opportunities fan-based platforms create, usually use a Customer Relationship Management System (CRM) to streamline their daily operations, increase efficiency and maintain transparency.

OnlyMonster is one of such solutions, and when it comes to setting the price for your content, here is how our all-in-one OnlyFans CRM system can help.

Recommended PPV Price Settings. With the help of our Vault Management functionality, you can set the price for each content piece, plus see which one was sent to each fan. This feature is also useful for OnlyFans agencies, allowing them to set the recommended PPV price for chatters.
AI Fan Scoring. AI Fan Scoring, in turn, is one of the most advanced features of OnlyMonter CRM, designed to help you with data-informed fan prioritization. Being guided by past sales data, it scores your fans from 0 to 5, or from time-wasters to the highest-paying whales. With this insight in mind, you can quickly prioritize those willing to pay for your content higher and personalize the price for them.
AI-Assisted Chatting and Fan Engagement. Personalized fan interactions are key to building long-term relationships - and increasing PPV sales. But managing dozens or even hundreds of conversations can be overwhelming. That’s where OnlyMonster’s AI-Assisted Chatting becomes a solution to everyday struggles. Powered by advanced AI, this tool helps you maintain engaging conversations with fans based on their previous interactions and preferences.

Conclusion

Deciding how much to charge for PPV content on OnlyFans shouldn't be about guessing. Instead, it should be a well-thought-out strategy that considers such factors as content type, its quality and uniqueness, while keeping in mind your time and effort invested - as well as your fans’ realistic spending potential. OnlyMonster’s CRM system was strategically designed to help you sell more content, keeping it clearly organized and setting a reasonable price for each piece. Our Big Data and AI-enabled features, in turn, assist in driving fan engagement, prioritizing the highest-paying whales and getting more by doing less!

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