What Sells on OnlyFans - The Best-Selling Content in 2025

Fortunately for all aspiring OnlyFans creators and agency owners, the platform’s popularity keeps growing, maintaining a sustainable balance between those eager to pay for exclusive content - and those creating it.

Nevertheless, the competition is still fierce and standing out of the crowd in 2025 requires more than just content production. Instead, it requires content diversity, quality and strategy. In 2023, over 4 million creators were active on the platform, generating an unimaginable 25 million pieces of content every month.

So, what sells on OnlyFans, and most importantly, what types of content should you prioritise in your strategy to succeed? To help you with this task, we broke down the best-selling categories of OnlyFans content and shared some actionable insights to keep their sales high.

What Can You Sell on OnlyFans - The Most-Wanted Types of Content

If you are just getting started with the platform, you are probably wondering - what do people sell on OnlyFans? Below are the most popular types of content to produce and share on the platform, while the highest-earning OnlyFans creators usually use their mix strategically.

Photos – The Evergreen Top Offer

Photo-based content remains the foundation of OnlyFans. You may probably assume that videos drive the most revenue and engagement (which is also true to some extent) but recent data shows that 75% of OnlyFans models rely on photos as their primary content offering. This is not surprising - photos are easy to produce and quick to deliver, while the best thing about photo content is that it is reusable.

What’s more, photo content production gives unlimited opportunities for creativity and personalisation. Depending on the niche, you can create both professional and amateur boudoir shoots, sell swimsuit or lingerie images, and/or nude or partially nude photos. There is also a rising demand for cosplay content, which continues to attract niche audiences eager to pay more for true exclusivity and their desires fit.

Videos – Top-Second to Keep Fans Hooked

While photos are relatively easy to create, sell, reuse and repeat, videos do wonders for engagement and loyalty. Being the second popular content type on the platforms, videos perform best for building long-term relationships with fans. In fact, 62.5% of creators rely on video content as a major part of their long-term monetization strategy.

While video production may feel like a difficult task, especially for beginners, you will probably be delighted to discover that many fans prefer a personal, first-person perspective. Such types of videos feel like being created specially for them, driving loyalty and inspiring the feeling of being valued. Like with photo content, video production also doesn’t limit your creativity - fetish videos, cosplay roleplays, and behind-the-scenes footage can command higher prices compared to photos or something more ordinary.

Live Streams – Live Revenues

If you wonder “What can I sell on OnlyFans to make money instantly”, the answer is live streams. So, what makes this type of content popular and revenue-driving? The answer is simple - the live stream is called “live” because the fans will have only one chance to join and share the moment with their favourite model. Unlike static photos and pre-recorded videos, live sessions create a sense of urgency, authenticity and true exclusivity. Combined together, it translates into higher spending directly.

Still, live streams aren’t about just appearing online - they are about high-quality and strategic fan engagement. That’s why successful OnlyFans creators invite their fans to join interactive Q&A sessions, hold flirty conversations and offer to satisfy real-time performance requests. Long story short, live streams aren't about selling content - it is about selling a connection. That’s why there is no surprise that the main monetisation strategies in this case are tipping and VIP access.

Audio Content – A Good Idea to Try

While photos and videos dominate, audio content is one of the emerging trends on OnlyFans. The trick is that some fans prefer a sensory experience over visual, or may want to strengthen their visual experience with sensory feelings. It creates the stable demand for sensual voice-based content which can be a powerful up-sell tool for your photos. What’s more, creating audio clips is a good opportunity for those just getting started with OnlyFans and hesitating to create videos or launch live streams.

3 Key Factors That Influence Content Sales on OnlyFans

After we discovered what content can you sell on OnlyFans, let’s review the three main factors which are decisive for your success on the platform, regardless of what content type is your first priority.

Finding the Right Balance between Quality and Authenticity

Since the core idea of OnlyFans is being yourself with people who genuinely like you, keeping the right balance between content quality and authenticity is important - and challenging. So, the best practice for the case followed by the majority of the creators is as follows. They usually invest a lot into producing their top-performing content (photos and videos) but always keep the raw and behind-the-scenes captures in their secret stash - just to be released at the right time.

Setting the Right Price

Pricing OnlyFans content right is one of the biggest challenges aspiring creators face. Some of them make the mistake of underpricing their work, thinking it will attract more buyers. And vice versa - overpricing will make potential fans look for more affordable (and probably better) alternatives.

Fortunately, there are some benchmarks that you can use as a starting point when determining the price for each of your content types and pieces. Photos, as you can guess, are the cheapest content type, which can be priced from $3 for non-nude images and up to $30 for high-quality erotic photoshoots. The price for videos can rank from $5 for short, on-the-go clips to $300+ for full-fledged custom-made films.

Successful creators also recommend experimenting with tiered pricing models, running limited-time promos and creating high-ticket subscriptions to understand what works best for your audience.

Your Brand and Marketing Strategy

The bitter truth is that there is no point in knowing what content sells best on OnlyFans if no one will ever see it. While OnlyFans agencies usually have marketing and promotion as an integral part of their service offer, solo OnlyFans models have to be smart marketers on their own.

In 2025, promoting OnlyFans content across platforms like Twitter, Reddit, and TikTok has become a must. But it’s not just about posting links - it’s about creating a promotion strategy for each and building content funnels, where social media platforms are a starting point to capture a potential fan, transfer them to OnlyFans and convert into paying subscribers.

In a nutshell, OnlyFans marketing requires strategic thinking combined with creativity and knowledge of engagement psychology. One of the most effective strategies for this case is nurturing your audience before selling. Instead of immediately pushing your OnlyFans link, focus on providing value-driven content that sparks curiosity.

How OnlyMonster Helps Creators Sell More Content

Still, knowing what sells on OnlyFans is only half the battle.

The secret to solid and steady OnlyFans success is how you sell it and how you keep your audience engaged (which, logically, drives repeated purchases). To help you engage and retain your fans, keep your content sales high and sales analytics transparent, we designed OnlyMonster - the all-in-one OnlyFans CRM for creators and agencies looking to transfer their business processes into something more efficient.

With our AI-assisted fan engagement, solo creators and agency chatters can keep their inboxes active without making a heavy effort to start a conversation with a fan. Based on your previous conversations, you can access Fan Persona Insights and engage each of them in a truly meaningful and personalized way.

What’s more, with OnlyMonster you don’t need to waste time on low-to-no paying fans anymore. To keep your content sales high, we created Big Data and AI-enabled Fan Scoring feature that immediately allows you to prioritise the highest paying fans. The advanced analytics dashboard, in turn, helps you clearly see your content performance across more than 20 sales, growth and revenue metrics.

Conclusion

Being a highly dynamic and customer-centric platform, the success on OnlyFans depends on a strategic mix of content diversity, its quality, effective marketing and the right customer relationships management tool.

OnlyMonster covers all the essential operations for OnlyFans agencies and creators - from more efficient chatting to advanced business analytics. Fuelled by Big Data and supported by AI, our solution helps OnlyFans businesses grow, enabling them to make data-driven decisions and maintain a competitive edge.

Sing up right now to see OnlyMonster in action and start driving your content sales!