How to Start an OnlyFans Agency — Step-by-Step Guide That Actually Works

Yulia

Jun 20, 2025 — 15 min read

The OnlyFans agency market is no longer a gold rush. It’s a business. A serious one. While most newcomers still believe it’s about posting sexy content and hoping for viral growth, successful agencies operate like well-oiled businesses: they run structured workflows, build trained teams, rely on real data, and use professional tools to maximize creator earnings.

In this guide, we won’t sell you quick hacks or recycled advice. You’ll get a complete, actionable system based on how real agencies operate in 2025: how they recruit models, structure their teams, engage fans, and scale revenue month over month. We’ll break down everything you need to start, run, and grow your OnlyFans agency into a stable business — even if you’re starting fully from scratch.

How to Start OnlyFans Agency That Drives Revenue

So, let’s discover how to start an OnlyFans agency, laying the solid foundation for growth and scaling right from day one.

Step 1 - Decide on the Agency Type

Before you launch OnlyFans business as an agency, it’s important to decide what type of agency you would like to run, depending on the core service offering and focus area. Start by reviewing the most common types so that you can winningly align your strength and resources with the agency’s type that suits your goals best.

Full-cycle agencies. Full-cycle agencies, as the name suggests, are those that handle all OnlyFans management processes - from content creation to fan retention. These agencies offer end-to-end solutions, making them the winning choice for those OnlyFans models who want to completely outsource OnlyFans activities. Still, running a full-cycle agency requires significant prior experience with OnlyFans as well as significant financial and Human Resources to start.
Chat and fan engagement agencies. The agencies of this type focus on managing interactions between creators and their fans, helping models grow their fan engagement, and get more revenue from tips, subscriptions, and PPV content sales. This business model is ideal for those who are skilled in OnlyFans communication and understand how to build relationships with fans. Plus, such a type of agency requires less upfront investments compared to the full-cycle one.
Marketing and growth agencies. Marketing and growth agencies cater to the needs of the creators who excel in producing high-quality content but need help in expanding their reach and growing their audience. Usually, the agencies of this type provide social media marketing, paid ads and traffic generation services. This type of agency is the right fit for entrepreneurs with a background in digital marketing.
Bootique or niche agencies. Boutique or niche OnlyFans agencies work with content creators within a particular genre, for example, Asian or cosplay. Because of their focus on a particular segment, these businesses usually have fewer customers who get highly personalised services. This business model is great for those who have expertise in a particular niche and can offer tailored solutions that cater to a unique audience.

Pro tip! Consider moving from the easiest-to-implement to more complex business model, gradually expanding your service offering and growing your expertise in OnlyFans management services delivery. Launching an OnlyFans chatting agency will not cost you a fortune, and requires only communication skills to kickstart. As you gain experience and build a steady client base, it would be business-wise to start offering marketing services and then, transit to full-cycle management.

Choose a Business Model

After you have decided on the agency type, the next key decision is choosing the right business model or monetization strategy. Here are the three most common models, along with their pros and cons.

Taking a share of creator earning (just like OnlyFans takes itself) is the most common way to monetise OnlyFans agency. This is also a smart strategy for newly created agencies, since it aligns the agency’s incentives with the creator’s success.

Pros:

Creators have no upfront costs; they pay based on performance.
Agencies are motivated to maximize the creator's earnings since their revenue depends on it.

Cons:

Creators may feel that a high commission eats into their profits.
Agencies assume higher risk if a creator's income fluctuates.

Flat fee model

With a flat fee model, the creator pays a set amount regardless of their performance. This could be a monthly retainer or a one-time payment for specific services.

Pros:

Predictable OnlyFans income for the agency.
Creators retain more of their earnings since the fee is fixed.

Cons:

If the creator’s earnings are low, paying a flat fee may become burdensome.
Agencies have less financial incentive to boost the creator's performance.

Hybrid model

The hybrid business model combines the best from both worlds. According to it, a content creator pays a lower flat fee along with a smaller commission based on their earnings.

Pros:

Agencies get some guaranteed income while being incentivized to grow the creator's earnings.
Creators don’t feel the burden of a high flat fee, as the cost is partially performance-based.

Cons:

Hybrid business model structures can be complicated to manage and negotiate.
Some creators may not like combining fees and commissions.

Step 2 - Research and Comply with Legal Requirements

The next step in how to start an OnlyFans agency is carefully learning and comparing the opportunities from the legal standpoint. Below is what you have to do.

Choose a Business Structure

Sole Proprietorship. This is the simplest business structure for the newly created business. While it doesn't require any formal registration, there is no legal distinction between the owner and the business, meaning you have complete control but also take on all the liability. This is the option best suited for small agencies or solo creators managing their own OnlyFans business.
Limited Liability Company (LLC). A Limited Liability Company (LLC) is a legally recognised entity that can own assets and enter into contracts but unlike sole proprietorship, it has liability protection. To put it simply, LLC as a business structure separates the personal assets of its founder from the business’s legal obligations, including debts. As practice shows, this is the wisest option for OnlyFans agencies due to several reasons:
Adult content. Handling adult content is the area of higher risks of legal disputes including but not limited to intellectual property issues, content ownership, or privacy breaches.
Dealing with employees and contractors. If your OnlyFans agency hires chatters, managers, or marketing staff, employment-related issues such as wrongful termination or wage disputes may arise. An LLC shields your personal assets from such employment-related claims.
Brand protection. By registering as an LLC, you can also ensure that your agency’s name is protected in your state, preventing others from using it.
Limited Liability Partnership (LLP). If you plan to start an OnlyFans agency with multiple business partners, where each of which brings valuable and distinctive expertise, consider an LLP business structure. Like in LLC, the personal liability of each partner is limited to their upfront investment, plus each of the partners is protected from liabilities arising from the actions of other partners.

Sign Contracts with Creators and Employees

Even if for now you have one creator and one chatter in your agency, signing contacts with them is essential for aligning mutual expectations, avoiding OnlyFans scam and legally protecting your agency. Below are the most important conditions you should outline in the contract for models and agency employees:

Important conditions to specify in the contract for content creators:

Scope of Services: Clearly define the services your agency will provide to the creator (e.g., content strategy, fan engagement, marketing), and specify the level of involvement (e.g., full management, support, or ad-hoc tasks).
Payment Structure: Specify the payment model (e.g., revenue share, flat fee, or hybrid), including details about percentage splits, fixed amounts, and payment schedules (e.g., monthly or bi-weekly).
Content Ownership & Intellectual Property Rights: Define who retains ownership of the content (usually the creator), and outline how the agency may use this content for marketing or promotional purposes.
Exclusivity & Non-Compete: Outline whether the creator is exclusive to your agency or can work with other agencies. If applicable, include any non-compete agreements to protect the agency from losing business to competitors.
Confidentiality Agreement: Ensure that both parties agree to keep sensitive information (e.g., personal data, financials, fan details) confidential, and outline the consequences for breaches of confidentiality.
Termination Terms: Define the conditions under which the contract can be terminated (e.g., poor performance, breach of contract), the notice period required, and any potential penalties for early termination.
Performance and Expectations: Clearly specify expectations regarding the creator’s role, such as the frequency of content creation, engagement with fans, and adherence to the platform’s terms and guidelines.
Compliance with Platform and Legal Guidelines: Ensure that both parties agree to comply with platform policies (e.g., OnlyFans rules), legal requirements, and local laws (e.g., age verification, privacy laws).
Dispute Resolution: Outline how disputes between the creator and agency will be resolved (e.g., mediation, arbitration), and specify the governing jurisdiction.

Important conditions to specify in the contract for employees:

Job Description and Responsibilities: Clearly outline the employee's role (e.g., chatter, admin, marketer) and specify the tasks they are responsible for, such as fan engagement, content scheduling, or analytics tracking.
Compensation and Payment Terms: Specify the employee's salary, hourly wage, or commission, and detail payment schedules (e.g., weekly, monthly) and any potential performance-based bonuses.
Work Hours and Availability: Define the expected working hours, shifts, and any requirements for flexibility or overtime. For remote workers, clarify communication and meeting availability.
Confidentiality Agreement: Include terms to protect sensitive information about the agency, creators, and fans, with clear consequences for breaches.
Content Ownership and Intellectual Property: Clarify who owns any content or materials produced by the employee during their work (e.g., fan replies, marketing materials), typically assigning rights to the agency.
Performance and Key Performance Indicators (KPIs): Outline specific performance metrics (e.g., response time, engagement rates, conversion rates) and provide a system for tracking and evaluating employee performance.
Termination Clauses: Specify the conditions under which employment may be terminated (e.g., poor performance, breach of contract), as well as any notice period required and severance terms.
Compliance with Legal and Platform Guidelines: Ensure employees agree to follow relevant platform guidelines (e.g., OnlyFans policies) and local laws (e.g., data protection, age verification).
Non-Disclosure and Non-Compete Agreements: Include clauses preventing employees from sharing confidential agency information or working with competing agencies during or after employment.
Dispute Resolution: Specify how disputes between the employee and agency will be handled (e.g., mediation, arbitration) and the jurisdiction governing the contract.

This structure ensures that both creators and employees clearly understand their roles, responsibilities, and legal obligations within the agency, reducing the risk of misunderstandings or conflicts.

Research and Review the Tax Regulations in Your Jurisdiction

Every country and region has different tax obligations for businesses, and it’s essential to understand what regulations are applicable to your agency’s operations. For example, some jurisdictions may require you to collect and remit VAT (Value Added Tax) on digital services, while others may have specific income tax requirements for online businesses.

It is also essential to classify your hired personnel correctly as either employees or independent contractors since misclassification can lead to legal penalties. So, given the complexities of tax obligations, especially in the adult content industry, it would be wise to consult with a tax professional in advance, plus below are some more essential steps for starting an OnlyFans agency risk-free.

Implement Strict Age Verification Process

In many jurisdictions worldwide, age verification is a legal requirement called to prevent the exploitation of minors and comply with adult content regulations. By following this regulation and implementing a strict age verification mechanism, you reduce the legal liability of your agency and its exposure to lawsuits.

First thing first, require models to submit government-issued identification (e.g., passport, driver’s license) showing their date of birth. At this point, it’s important to communicate the age verification process to the models during their onboarding, plus provide resources and support to address any concerns.

Follow Data Protection Regulations

Depending on the jurisdiction your agency operates in, you will have to comply with specific data protection laws. Below are the key regulations for Europe, Asia, and Latin America, along with tips for agencies running their business in these locations.

General Data Protection Regulation is the most important document regulating personal data management within the European Union (EU) and European Economic Area (EEA). Its core requirements cover user consent, data subject rights and data security. Thus, to comply with GDPR, you have to always obtain explicit consent from models and subscribers before collecting any personal data and collect only those data that is necessary for your agency’s operations. GDPR also requires you to implement encryption, have secure servers, and conduct regular security audits.

Asian Data Protection Laws

If you plan working with Asian models, you first have to research and review the complex and diverse legal requirements that vary depending on the country. For example, Japan has very specific laws governing the adult niche, including the need for age verification and restrictions on explicit content. Thailand, in turn, has strict laws against pornography, and distributing adult content can lead to legal consequences.

So, those business owners planning to work in the Asian adult content niche, should first consult with legal experts familiar with regulations in a targeted country. It is also necessary to develop clear content moderation and data protection policies that should be accessible to models and employees.

Latin America: Brazil’s Marco Civil da Internet

In Brazil — one of the most rapidly growing regions for OnlyFans creators — you must comply with Marco Civil da Internet, the country’s core regulation for online businesses. Unlike GDPR, Brazil’s law focuses heavily on:

Transparent data collection policies — you must clearly inform creators and fans about what data you collect and how you store it.
Data storage rules — certain personal data may need to be stored on servers located inside Brazil.
Legal obligations to provide information to authorities when required.
Explicit consent — any processing of personal, financial, or biometric data requires prior clear consent.

For agencies planning to recruit models from Brazil or run traffic campaigns targeting Latin America, it's strongly advised to consult with legal professionals familiar with regional digital content laws. You will likely need to adjust your contracts and platform data handling to stay compliant.

Step 3 - Research Your Target Market and Competitors

One of the most important conditions for your OnlyFans agency successful start is choosing the promising niche. So, get started by analysing OnlyFans trends, and identifying the most promising niches to join. Once the niche is clear, spend some time studying your direct competitors. Look at:

Their websites or recruitment ads
The services they offer (chat management, marketing, full-service management)
Their pricing models (commission, flat fee, hybrid)
Where they find models (socials, referrals, agencies)
What creators say about them (reviews, Reddit threads)

Monitor platforms like Reddit’s /r/OnlyFansAdvice, OnlyFans coaching groups, and Telegram communities. These will give you real feedback from both creators and agencies. Based on it, you will be able to develop some kind of differentiation for your future business.

Step 4 - Identify Digital Marketing Channels and Build Customer Acquisition Strategies

In one of our recent articles, we have already discussed how to find OnlyFans models. Long story short, there are top three channels to look for creators eager to partner with your agency:

Organic outreach: Find creators on Instagram, Twitter, TikTok, Reddit. DM them with personalized offers.
Community outreach: Join creator forums, coaching groups, Telegram communities—position yourself as a helpful resource.
Paid ads: Start small with Instagram Ads or Google Ads targeting creators looking for management help.

In addition to finding and hiring creators, you also have to think about how to attract traffic to OnlyFans pages. At the end of the day, traffic is the oxygen of your business. Without steady fan inflow, even the best models won’t earn. In OnlyFans agency business, traffic generation typically includes a combination of organic promotion, social media growth, and direct paid acquisition.

Here’s where to start:

Social Media Growth (Organic Funnels): TikTok, Reddit, and Instagram remain the top sources to drive free targeted traffic. Your team will create viral clips, teasers, story highlights, and strategic posts to drive OnlyFans subscriptions.
Paid Traffic (Ads Funnels): Once your marketing team gains experience, you can scale growth through Google Ads, Snapchat Ads, and even TikTok Ads. Paid traffic allows you to build highly targeted audiences and predictably scale subscriber acquisition.
Dating Apps Strategy: Some agencies use Tinder, Bumble or dating apps in specific regions to promote creators and drive premium subscribers.
Promo Account Networks: Build supporting profiles that promote your creators across multiple platforms, helping boost exposure and organic engagement.
Collaborations & Shoutouts: Paid collaborations with other OF creators, shoutout exchanges, and network cross-promotion often drive quality leads.

Pro tip: Track traffic channel performance from day one using OnlyMonster’s tracking links dashboard. You’ll clearly see which channels bring the highest-quality traffic and where your ad spend is most effective.

Step 5 - Define a Team Structure, Workflow Processes and Tech Stack

Even if you're starting completely solo, think one step ahead. The faster you build internal processes, the faster you’ll scale without constant stress. That’s why defining a team structure, developing workflows and building the right tech stack is essential for starting an OnlyFans agency successfully.

Who You Actually Need on Your Team

Here’s the basic team structure most successful agencies follow once they move beyond the solo stage:

Chatters — they handle daily fan conversations, upsell PPVs, sell custom content, and make sure subscribers stay engaged.
Content Manager — plans the content calendar, books shoots, handles uploads, and keeps content organized and scheduled.
Recruiter — constantly searches for new models, runs outreach, interviews candidates, and helps with onboarding.
Marketing Specialist — handles traffic generation, builds and optimizes ad campaigns, manages social media funnels.
Admin/VA — takes care of contracts, payouts, reports, file organization, and everything else that keeps your backend clean.

You don’t need to hire everyone on day one. But having this structure mapped out helps you know which role to fill next as you grow.

How to Set Up Internal Workflows

Processes save your agency from chaos. The sooner you create repeatable steps for routine tasks, the more stable and scalable your operation becomes. Start with:

Writing simple SOPs (Standard Operating Procedures) for key processes: how to onboard new models, how chatters should upsell PPVs, how to handle fan renewals, how to reactivate inactive fans.
Assigning clear KPIs for each role — for example: daily PPV revenue per chatter, new model signings per recruiter, or monthly subscriber growth per creator.
Use basic dashboards to track revenue, fan growth, churn rates, and staff performance. For example, with OnlyMonster, many of these dashboards are built-in and auto-updated.

What Tools You Actually Need

You don’t need 20 different apps. Instead, you need a tight, efficient stack that does the heavy lifting:

Anti-detect Browsers & Proxies: protect your accounts when managing multiple creators or promo profiles.
Secure Content Storage: store and organize your content safely (Google Drive, Dropbox, or specialized cloud services).
Payment Tools: set up smooth payouts for creators and staff across different countries.
Task & Project Management: keep daily work organized with simple tools like Notion, Trello, or ClickUp.

Pro tip: Don’t build unnecessary complexity. Your goal is to create a system you can easily manage and train new hires into. The simpler and cleaner your tech stack — the faster your agency scales. For example, with the help of OnlyMonster all-in-one CRM & Browser for OnlyFans you can track your chatters performance, consolidate several models’ accounts into a single dashboard for analytics, securely store your media and use the advanced task of AI tools to streamline your everyday operations.

Step 6 - Plan Your Startup Costs and Revenue

One of the biggest mistakes new agency owners make is jumping in without knowing how much money they actually need — or how much they can realistically earn. Let’s break it down simply.

What Costs to Expect at the Start

Here’s where your money will go in the first few months:

Business Registration & Legal Fees — LLC formation, contracts, legal consultations (don’t skip this part — solid contracts will save you later).
Hiring Your First Team Members — even one or two chatters or a part-time VA to help you handle early workload.
Paid Traffic Testing — a small budget to start running basic ads (TikTok, Google, Instagram) to attract creators or fans.
Initial Content Production — if you support models with content creation, you may need to cover the first few shoots, props, or editing.
Backups & Reserves — always keep some funds aside for unexpected issues: chargebacks, payout delays, account bans, or emergencies.

You don’t need huge capital to start. Most beginner agencies launch lean — but they do plan every dollar ahead to avoid surprises.

Step 7 - Maximise Fan Engagement with Specialized Software

When your agency starts handling multiple models and hundreds of fans, you can’t rely on chatters manually keeping track of every conversation. At this point, consider using an OnlyFans Customer Relationship Management (CRM) system - like OnlyMonster. It comes with the advanced set of AI-powered features to grow your OnlyFans agency organically, by keeping your fans as engaged as possible, day after day:

AI Assisted Chatting: This innovative feature empowers your chatters to respond to fans with unprecedented speed and accuracy. The AI can suggest relevant replies, correct grammar, and even help craft personalised messages, ensuring conversations flow naturally and efficiently. This means your agency can handle a higher volume of messages, maintain consistent communication quality, and ultimately boost fan satisfaction and creator earnings.
AI Fan Persona Insights: Understanding your fans on a deeper level is key to effective engagement. OnlyMonster's AI analyses fan interactions and behaviour to generate comprehensive "fan personas." These insights reveal what each fan values, their preferences, and how they typically engage with content. By understanding these personas, your team can tailor interactions, content suggestions, and sales pitches, making every conversation feel more personal and impactful.
AI Fan Scoring: Not all fans are created equal when it comes to revenue potential. OnlyMonster employs AI Fan Scoring to intelligently rank fans based on their engagement, spending habits, and likelihood to convert. This allows your chatters and managers to prioritise high-value interactions, focusing their time and energy on fans most likely to subscribe, tip, or purchase Pay-Per-View (PPV) content. This strategic prioritisation can significantly increase revenue from tips, subscriptions, and PPV sales.
Priority Mass Messages: Reaching a large audience effectively is crucial for growth. With Priority Mass Messages, OnlyMonster enables your agency to send targeted messages to specific fan segments. Whether it's promoting new content, offering exclusive deals, or simply checking in, this feature ensures that important communications reach the right fans at the right time, enhancing engagement and driving sales.

Step 8 - Grow Your Agency with Data-Informed Decision Making

Scaling an agency isn’t about “more models = more money.” Scaling is about fixing leaks and doubling down on what works. That’s why OnlyMonster gives you real-time data that lets you make smart, confident decisions every single week. It provides comprehensive OnlyFans analytics that transform raw data into actionable insights, helping you to optimise your operations and scale your agency efficiently.

This includes detailed performance metrics for chatters, insights into fan engagement patterns, revenue breakdowns by content type or fan segment, and trends in subscriber acquisition and retention. By tracking Key Performance Indicators (KPIs) such as response times, engagement rates, and conversion rates, your agency can identify strengths and weaknesses, allowing for continuous improvement.

This data-driven approach ensures that your strategies for attracting models, engaging fans, and managing staff are always evolving based on tangible results, leading to sustainable growth and increased profitability.

Conclusion

Running an OnlyFans agency today isn’t about luck or finding one unicorn creator—it’s about systems, data, execution, and high-quality tools. If you follow the playbook smartly—build strong SOPs, hire intentionally, manage fans professionally, and rely on data—your agency can grow into a serious business.

OnlyMonster gives you the full-stack solution that most successful agencies use to run, scale, and stabilize their operations across every part of the business—from chatters’ performance tracking to fan analytics.

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How to Start an OnlyFans Agency — Step-by-Step Guide That Actually Works

Yulia